Stuart Haining’s authoritative five volume practical guide to all forms of digital marketing is now available as a one volume edition. The fast changing digital marketing environment that he has mastered and which his company, the Seriously Helpful Ethical Marketing Company, is focused on exploiting for its clients, and in one handy volume will guide the most experienced marketeers in new directions as well as introducing newcomers to the full potential of digital marketing. In this book you will be able to pick the brains of one of the most successful digital marketeers and have what you need at your fingertips to be far more successful. With his insights and wealth of experience, Stuart will help you to understand not only how to create the most effective digital marketing campaigns but also how to develop them in the future, because of his deep understanding of the way the search engines really work. As Stuart says, most digital marketing companies start from the premise that you can game the search engines – but Stuart starts with the perspective that what the search engine companies are really interested in are the people advertising with them – so anything that drives people to their advertisers’ offerings is going to be priority. With that realisation, you can turn on its head the range of concepts about search engine optimisation and the other tools that are at the disposal of digital marketeers.