(1 customer review)


Digital Marketing: Is It Worth It – And Your First Steps

In the first volume of his five volume series on practical digital marketing, Stuart takes an objective view of the importance and value of digital marketing for your business and explores the many options that are available. In his entertaining style, Stuart takes you through the various opportunities and analyses the benefits of each – and what it takes to be successful using these techniques. He then provides a step by step approach to starting your digital marketing campaigns, explaining what the traps are for the unwary and disposing of many of the myths that have grown up around digital marketing. One of his most valuable messages is that the social networks and the search engine giants are not at all concerned with you and your products – but on providing a cost-effective service to their paying customers – and what you have to do to let those behemoths look good. It’s just that sort of perspective that can change your digital marketing programme from being relatively successful to being a viral sensation.

SKU: BSBB021-1 Category:


Stuart Haining has produced a five volume practical guide to all forms of digital marketing – a fast changing environment that he has mastered. All five books stand alone but can also be bought as a five volume bundle, in both paperback and Kindle formats. Whether you are a newcomer to digital marketing or an expert, you will be able to pick the brains of one of the most successful digital marketeers – and in less than an hour’s reading have what you need at your fingertips to be far more successful.


Additional information


Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, Spain, United Kingdom, United States


  1. admin

    Professor Malcolm McDonald MA(Oxon) MSc PhD DLitt DSc.

    As Sir James Dewar, the Scottish physicist said: “Minds are like parachutes. They only function when they are open.” The reason I am quoting the great man is because I had become accustomed to viewing Stuart Haining as a great and hugely talented expert in the world of IT, particularly in Internet Marketing. I have worked with him over many years and he is not only brilliant at his area of expertise, but he is also a great raconteur and wonderful company. But did I ever see him as an author?
    Of course not, hence my quotation above.
    My mind was even more tightly closed when I got wind of his intention to write a book about Online Marketing.
    As Bill Bryson said in The Road to Little Dribbling: “The thing about the Internet is that it is just an accumulation of digital information, with no brains and no feelings— just like an IT person!” So it was with some trepidation that I opened this book by Stuart about Online Marketing. I quickly discovered, however, that Sir James Dewar was correct and I felt duly chastened on reading this little book. Bill Bryson, on the other hand, was totally wrong in his reference to IT people. What I found remarkable was the way Stuart has converted his expertise and wisdom into what is a pleasant, witty (and at times a little cheeky) book. Unlike most books, this one is entertaining as well as being hugely useful and practical.
    I have written and published forty five books, but I will now see if I can persuade Stuart to abandon his consultancy work and re-write all my books in his own, inimitable style.

    Professor McDonald enjoys a global reputation as a leading authority on Marketing. He was until recently Professor of Marketing and Deputy Director at Cranfield University School of Management, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. He has been consultant to many major companies in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Malcolm is Chairman of six companies and works with the boards of some of the world’s leading multinationals. He has written over 40 books including the best-selling Marketing Plans: How to prepare them, how to use them and Marketing Accountability.

Add a review

Your email address will not be published. Required fields are marked *